28 December 2015
The collaboration with Kartell,” says Daniela Sacerdote, CEO at Collistar, “is the natural continuation of the operation I love Italy, launched with the support of Antonio Marras, who studied a special packaging and a new colour palette for the brand. After fashion is the time for design. Kartell appeared to be the ideal partner, thanks to its diverse range of brilliant transparencies”.
Lorenza Luti, Kartell Marketing and Retail Director, stressed that it is the first time a design firm has worked with a beauty brand. Transparency is in the DNA of the company and is one of its distinguishing characters. To apply it in its many nuances to the packaging of beauty products is a natural consequence insomuch that, in some measure ,transparency is also linked to the Kartell origins, as the firm was at first a manufacturer of tubes for medicines. From the large furnishings company a return to the smallness of cosmetic packaging, along with the experience gained in the constant search for special effects to make plastic as luminescent as precious stones.
WHERE:Collistar Spa Via Giovanni Battista Pirelli, 19, Milano