During Paris fashion week, Blumarine renovated their flagship store on Avenue Montaigne, turning the vaguely neo-classical environment into a domestic one. It seems that one is entering a hotel on the eighth arrondissement more than a boutique, thanks to ceilings and walls decorated with white stucco moulding, the marble staircase with a black, winding railing, counterpoint to the shelves made with the same burnished metal. The white marble tables have the same base, and the clothing stands where the garments hang seem to have been inspired by Gustave Eiffel’s architecture. The furnishings are accompanied by velvet curtains, comfortable, vintage red club chairs, pickled wood flooring, and crystal appliques. Together, they create the elegant atmosphere of the luxurious private apartment with a neo-classical feel, giving the collections an aristocratic air.

marble staircase
wood flooring
white marble tables
white marble tables
Bluemarine’s storefront

WHERE: 56 avenue Montaigne Paris

During Paris fashion week, Blumarine renovated their flagship store on Avenue Montaigne, turning the vaguely neo-classical environment into a domestic one. It seems that one is entering a hotel on the eighth arrondissement more than a boutique, thanks to ceilings and walls decorated with white stucco moulding, the marble staircase with a black, winding railing, counterpoint to the shelves made with the same burnished metal. The white marble tables have the same base, and the clothing stands where the garments hang seem to have been inspired by Gustave Eiffel’s architecture. The furnishings are accompanied by velvet curtains, comfortable, vintage red club chairs, pickled wood flooring, and crystal appliques. Together, they create the elegant atmosphere of the luxurious private apartment with a neo-classical feel, giving the collections an aristocratic air.

Back to table of contents of "Backwards"
Close
Go top

The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.