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Studio Oma designed the runway space for Prada’s 2017 spring/summer runway show.

Prada’s 2017 spring/summer runway show was presented in a space designed by Studio Oma, who chose metal grids and an industrial feel to present the collection, bursting with contrasts. Unexpected fabric pairings make classic pieces quite unique. Trenches, oversized coats, and cigarette plants have coloured, feather borders. Floral slips and overalls are paired with gingham turtlenecks. Silk suits have embroidery everywhere, feather borders, and Chinese-collared jackets with side closures.

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Studio Oma selected specific industrial elements, including metal gridding.

Shorts were paired with criss-cross pullovers. Asymmetrical skirts had side ruffles. Almost every colour of the rainbow is present, from pale flesh tones to lipstick red, without missing various shades of black, blue and green. Gingham, pied de poule, de coq, and florals dominated the pattern spectrum. The rich combinations go outside the norm, standing as the manifestation of daily complexites, sparing the traditional tricks.

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Prada wanted an industrial space that created contrast with their collection, filled with contaminations.
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Classic pieces received new treatments and combinations of shape and fabrics.
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A close-up of the grids under the runway.
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Prada’s 2017 spring/summer collections includes a rainbow of colours.

WHERE: Milano

Prada’s 2017 spring/summer runway show was presented in a space designed by Studio Oma, who chose metal grids and an industrial feel to present the collection, bursting with contrasts. Unexpected fabric pairings make classic pieces quite unique. Trenches, oversized coats, and cigarette plants have coloured, feather borders. Floral slips and overalls are paired with gingham turtlenecks. Silk suits have embroidery everywhere, feather borders, and Chinese-collared jackets with side closures. Shorts were paired with criss-cross pullovers. Asymmetrical skirts had side ruffles. Almost every colour of the rainbow is present, from pale flesh tones to lipstick red, without missing various shades of black, blue and green. Gingham, pied de poule, de coq, and florals dominated the pattern spectrum. The rich combinations go outside the norm, standing as the manifestation of daily complexites, sparing the traditional tricks.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.