12 November 2014
A tiny store that seems to be an infinite, ethereal space, going on forever. In Marais, Paris, Frédéric Malle has opened a new boutique to house his high-end perfumes. The shop is on the first floor of a historic building. Malle says, “Every new boutique represents a meeting of the minds, a collaboration between myself and a carefully chosen architect whose work I greatly admire. The goal is one of perfect artistic union, in which our two worlds collide and intertwine…I’d always loved Dominique Jakob and Brendan MacFarlane’s work on the restaurant Georges at the Centre Pompidou in Paris. A futuristic fantasy, it remains to this day as perfect and unexpected as it was fifteen years ago. But it wasn’t until I revisited the Florence Loewy bookstore in the Marais, home to a Jakob + MacFarlane-designed “hive” of plywood bookshelves, that it hit me: therein lay the spirit for our new Parisian boutique on the rue des Francs Bourgeois”. The architects amplified the space by installing oddly shaped wood forms that seem to sprout from the floor, walls and ceiling. The flooring is reflective and the walls are mirrored, allowing for the displays and tables to “float” in the space, like icebergs. These mysterious “islands” contain Malle’s exceptional, high quality perfumes, all created by some of the most experienced noses in the business.