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Prada presented their 2017 Fall/Winter collection in a futuristic setting; AMO designed the geometric set, covered in wood

Prada’s men’s and women’s 2017/18 Fall/Winter runway show was set against a background created by Amo, who defined the collection through their intentional, simple quotidian installation. Their desire was to create a more intimate experience between the looks and the public by demonstrating a sense of sobriety. A continuous dividing wall separating the space into a series of consecutive scenarios. The woodwork sinuously flows along the perimeter of the space, staging further intimacy. The domestic dimension is highlighted by the mix of wood and popular materials of the moment, including terrazzo tiling and formica, with only somber benches and spartan beds. The installation is an ideal counterpoint to the runway presentation, based on the everyday simplicity.

AMO designed a new space that abandoned traditional hyper-realistic construction, instead favouring a more sober, domestic project
AMO presents a setting that originates from the concept of space instead of visual impact
The space created by AMO is a return to reality, and to a non-meditated, intimate experience between the public and the looks
AMO presents an amplified domestic environment, blending wood with popular materials, including terrazzo tile and formica, and using benches and beds to define the “rhythm” of their composition
The wood paneling lines the space’s perimeter, further the intimate feel to the setting and atmosphere of Prada’s show
In AMO’s space, the public sat along the walls of the construction, offering each a personalized perspective emerging as the space flows
The low dividing walls give every on-looker a “screen” with which to observe the runway show, in front of and behind the paneling

Where: Milano, Italy

Prada’s men’s and women’s 2017/18 Fall/Winter runway show was set against a background created by Amo, who defined the collection through their intentional, simple quotidian installation. Their desire was to create a more intimate experience between the looks and the public by demonstrating a sense of sobriety. A continuous dividing wall separating the space into a series of consecutive scenarios. The woodwork sinuously flows along the perimeter of the space, staging further intimacy. The domestic dimension is highlighted by the mix of wood and popular materials of the moment, including terrazzo tiling and formica, with only somber benches and spartan beds. The installation is an ideal counterpoint to the runway presentation, based on the everyday simplicity.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.