7 February 2017
Prada’s men’s and women’s 2017/18 Fall/Winter runway show was set against a background created by Amo, who defined the collection through their intentional, simple quotidian installation. Their desire was to create a more intimate experience between the looks and the public by demonstrating a sense of sobriety. A continuous dividing wall separating the space into a series of consecutive scenarios. The woodwork sinuously flows along the perimeter of the space, staging further intimacy. The domestic dimension is highlighted by the mix of wood and popular materials of the moment, including terrazzo tiling and formica, with only somber benches and spartan beds. The installation is an ideal counterpoint to the runway presentation, based on the everyday simplicity.