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I have stolen the title from Tom Ford’s shiny new film, used to present Vuitton’s men’s collection, designed by artistic director Kim Jones. The 2017 SS collection theme was built around fantastical animal drawings strewn across clothing and accessories. During Milan’s fashion week, Vuitton chose a pop-up store on Via Fiori Chiari to set the stage for the collection, calling on the subversive brits, the Chapman brothers, to decorate it. They designed a black and white wallpaper patterned with the same hybrid animals used on the clothing and accessories, which covered every angle of the space, transforming it into an artistic wunderkammer for the occasion.

Louis Vuitton opened the doors of a pop-up shop in the heart of Milan. The menswear shop, designed by Kim Jones, is located in the Brera district on Via Fiori Chiari.
The pop-up shop houses the 2017 collection, which takes inspiration from Africa and the art of Jake and Dinos Chapman.
The store was open until January 29, and was covered from ceiling to floor with hybrid animals designed by the Chapman brothers.
Anna dello Russo went to the store's inauguration party in Milan.
Fedez and Chiara Ferragni pose for a photo op at the Vuitton pop-up shop.
A shot from the set created for the opening of Milan's Vuitton pop-up shop.
The entrance to the store, designed by the Chapman brothers.
Il pop-up store ospita l’intera collezione ready-to-wear: uno zoo di stampe animali e maglie in mohair lavorate in modo da creare striature che richiamano il manto degli animali della savana
The pop-up shop housed the ready-to-wear collection, inspired by a "zoo" of mohair prints and sweaters.
Kim Jones worked alongside the Chapman brothers to create four animal patterns that embrace the Vuitton logo.
The travel goods and bags complete the collection; the iconic models feature a print designed by the Chapman brothers.
A Vuitton wallet, with the Chapman brothers elephant print.
Man Bag Keepall 55 Lion, Louis Vuitton SS 2017
Every piece is representative of how Kim Jones gave a personal version of a gentleman's African Safari.
Steamer backpack, Louis Vuitton SS 2017.
Shoes inspired by animals of the savanna.
The new collection pays homage to African inspiration, and the provocative art of Young British Art members, Jake and Dinos Chapman.
Savane Bag Charm, zebra, Louis Vuitton SS2017
Africa, the place or origin of the modern world, the London Punk scene, and the savoir faire of the famous fashion house are reoccurring themes for the SS 2017 collection.
The hybrid elements are fitting for the collection, which mixes both casual and dress pieces.
A zoo of animals prints meet the brand's elegance, bringing the particular collection to life; the brand's iconic details are ever present.
Kim Jones revisited Africa, bringing the feel of a "voyaging gentleman" to the collection.
The menswear has been reinvented, and the footwear is a blending of construction and athletic styles.
Ink blue and beige were the dominating colors on the Louis Vuitton SS 2017 runway.

Where: via Fiori Chiari angolo Via Formentini 9, 20121 Milano

I have stolen the title from Tom Ford’s shiny new film, used to present Vuitton’s men’s collection, designed by artistic director Kim Jones. The 2017 SS collection theme was built around fantastical animal drawings strewn across clothing and accessories. During Milan’s fashion week, Vuitton chose a pop-up store on Via Fiori Chiari to set the stage for the collection, calling on the subversive brits, the Chapman brothers, to decorate it. They designed a black and white wallpaper patterned with the same hybrid animals used on the clothing and accessories, which covered every angle of the space, transforming it into an artistic wunderkammer for the occasion.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.