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London’s West End is offering a new destination for film lovers: The Picturehouse Central. The cinema, which features independent and art films, is located inside the baroque “Trocadero”, built in 1896 as a cinema and restaurant, and now, a cult place for shopping and entertainment. It was designed by Panter Hudspith Architects, and the interior decorated by Martin Brudnizki Design Studio. The Picturehouse opens out onto the street with two entrances lit by an awning often found in front of classic cinemas. Martin Brundizki, founder of Martin Brudnizki Design Studio, put it perfectly, saying, “The way we experience the cinema has always been evolving as our tastes become more sophisticated. If you look back to the time the Trocadero was last developed in the 1990’s, cinema was about blockbusters, popcorn and fizzy drinks.

The main entrance to the Picturehouse Central, located inside Lonson’s Trocadero. Photo James McDonald.

Now it’s about a more holistic social experience and creating an environment for people to enjoy before and after the film…. Picturehouse Central and will ensure cinema becomes an event once again.” Cinemaphiles are welcomed in a high-ceiling foyer with bas-reliefs that depict the history of film-making, from its beginnings to the digital area. There are serveral places to have a drink and friendly conversation. There is a casual bar on the first floor, and climbing the stairs, lit by a cascade of bare light bulbs, one finds a warmn, vintage restaurant and bar. There is also a Members Only bar, with a terrace that looks out over the Piccadilly Circus. The Picturehouse Central’s theatres have the latest in seating, as well as loveseats for couples to want to cuddle as they would at home!

The foyer’s bas-reliefs, created by Patrick Vale and Paul Davis, narrate the history of film-making. Photo James McDonald.
All of Picturehouse Central’s spaces were designed by Panter Hudspith Architects, and the interior was decorated by the Martin Brudnizki Design Studio. Photo James McDonald.
The ground floor bar is informal, perfect for a coffee or dessert before or after seeing a film. Photo James McDonald.
The restaurant and bar on the first floor has a vintage feel. Photo James McDonald.
Even the snack bar is perfect, down to smallest detail. Photo James McDonald.
One of the areas has contemporary artwork inspired by film. Photo James McDonald.
The cinema’s side entrance has a retrò awning. Photo James McDonald.

WHERE: London Trocadero, London W1D, Regno Unito

London’s West End is offering a new destination for film lovers: The Picturehouse Central. The cinema, which features independent and art films, is located inside the baroque “Trocadero”, built in 1896 as a cinema and restaurant, and now, a cult place for shopping and entertainment. It was designed by Panter Hudspith Architects, and the interior decorated by Martin Brudnizki Design Studio. The Picturehouse opens out onto the street with two entrances lit by an awning often found in front of classic cinemas. Martin Brundizki, founder of Martin Brudnizki Design Studio, put it perfectly, saying, “The way we experience the cinema has always been evolving as our tastes become more sophisticated. If you look back to the time the Trocadero was last developed in the 1990’s, cinema was about blockbusters, popcorn and fizzy drinks. Now it’s about a more holistic social experience and creating an environment for people to enjoy before and after the film…. Picturehouse Central and will ensure cinema becomes an event once again.” Cinemaphiles are welcomed in a high-ceiling foyer with bas-reliefs that depict the history of film-making, from its beginnings to the digital area. There are serveral places to have a drink and friendly conversation. There is a casual bar on the first floor, and climbing the stairs, lit by a cascade of bare light bulbs, one finds a warmn, vintage restaurant and bar. There is also a Members Only bar, with a terrace that looks out over the Piccadilly Circus. The Picturehouse Central’s theatres have the latest in seating, as well as loveseats for couples to want to cuddle as they would at home!

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.