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Alemagna is synonymous with pastry in Milan. The brand has various shops and cafés around the city, as well as in Rome and inside the Autostrade group, where many gather for breakfast or to purchase a panettone during the holidays. In 2007, Tancredi and Alberto Alemagna created a new brand: T’a Milano. The product line includes artisan pralines, truffles, chocolate bars and other delicacies, all wrapped in innovative, modern packaging. They also opened T’a Store & Bistrot, a refined locale decorated by Studio Vincenzo De Cotiis Architetti.

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T’a Store and Bistrot is a short distance from Palazzo Clerici and the Teatro alla Scala, between the Duomo and the Brera quarter. Photo Matteo Volta.

The lamps and tables were designed specifically for the space, and the elegant finishings made of marble and brass complete the look, giving it an atmosphere of post-War Milanese luxury. It is not only a sale point for the chocolates, but a bar and restaurant for those who are lovers of good desserts and good food. Chef Carlo Alberto Daudino manages his crew in the basement kitchen, situated in an ex-caveau. The menu includes classics from Milan, including risotto, as well as experimental ones, including tagliolino cacio e pepe, ‘nduja and dark chocolate (fondente 80% T’a Milano) or risotto mantecato with parmesean, shrimp and dark chocolate (72% T’a Milano).

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The interior was designed by Studio Vincenzo De Cotiis Arhcitetti, and is elegant like many of Milan’s locales from the 1950’s. Photo Matteo Volta.
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The T’a brand was created in 2007 by brothers Tancredi and Alberto Alemagna, to continue the family pastry tradition with a contemporary twist. Photo Matteo Volta.
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Like in cafés from years ago, every product is on display directly behind the bar. Photo Matteo Volta.
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The T’a Store and Bistrot is open for lunch and dinner, but also perfect for breakfast or teatime thanks to a large pastry selection.
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Much of the furniture was designed specifically by the architects for the space. Photo Matteo Volta.
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The letters T’a represent the Alemagna brothers first initials, Tancredi and Alberto, but also resemble the words t’amo (I love you), t’adoro (I adore you) and t’abbraccio (A hug). Photo Matteo Volta.

WHERE Via Clerici 1, 20121 Milano

Alemagna is synonymous with pastry in Milan. The brand has various shops and cafés around the city, as well as in Rome and inside the Autostrade group, where many gather for breakfast or to purchase a panettone during the holidays. In 2007, Tancredi and Alberto Alemagna created a new brand: T’a Milano. The product line includes artisan pralines, truffles, chocolate bars and other delicacies, all wrapped in innovative, modern packaging. They also opened T’a Store & Bistrot, a refined locale decorated by Studio Vincenzo De Cotiis Architetti. The lamps and tables were designed specifically for the space, and the elegant finishings made of marble and brass complete the look, giving it an atmosphere of post-War Milanese luxury. It is not only a sale point for the chocolates, but a bar and restaurant for those who are lovers of good desserts and good food. Chef Carlo Alberto Daudino manages his crew in the basement kitchen, situated in an ex-caveau. The menu includes classics from Milan, including risotto, as well as experimental ones, including tagliolino cacio e pepe, ‘nduja and dark chocolate (fondente 80% T’a Milano) or risotto mantecato with parmesean, shrimp and dark chocolate (72% T’a Milano).

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.