Within Salone del Mobile’s varied events, we must speak of the conception of a new brand, Ghidini 1961. The Ghidini family, hailing from Brescia, specializes in brass manufacturing, and entrusted the creation of design objects to a team of noted international designers, led by Stefano Giovannoni. Brass has had a glorious past, and despite being abandoned by modern design for steel’s colder and shinier clarity, it is back in vogue, with its golden glow, giving new pieces soft shapes and a warm, luxurious domesticity.

ice bucket in polished brass

After years of modern rigour, contemporary design is embracing signature expressions of classic revival. Forgotten items are resurfacing, including vanities and writing desks, decorative mirrors and delicately engraved trays, giving any table a sparkling Cellinian notion. The collection is defined by the rare trait of combining the iconicity of the pieces with a light hint of irony, softening the nostalgia that brass can evoke.

mirror in polished brass
trash bin in polished brass

WHERE: via Matteo Bandello 14/16, Milan

Within Salone del Mobile’s varied events, we must speak of the conception of a new brand, Ghidini 1961. The Ghidini family, hailing from Brescia, specializes in brass manufacturing, and entrusted the creation of design objects to a team of noted international designers, led by Stefano Giovannoni. Brass has had a glorious past, and despite being abandoned by modern design for steel’s colder and shinier clarity, it is back in vogue, with its golden glow, giving new pieces soft shapes and a warm, luxurious domesticity. After years of modern rigour, contemporary design is embracing signature expressions of classic revival. Forgotten items are resurfacing, including vanities and writing desks, decorative mirrors and delicately engraved trays, giving any table a sparkling Cellinian notion. The collection is defined by the rare trait of combining the iconicity of the pieces with a light hint of irony, softening the nostalgia that brass can evoke.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.