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Architect, designer and theorist Alessandro Mendini thought of celebrating the significance of lipstick’s fetish when he created the Monument to lipstick for Deborah, the well-known Italian brand of cosmetics, as part of the annual interior design event, the Salone del Mobile, held in the cloisters of the State University. Hoisted on a wooden pedestal, a giant lipstick, with its vermilion paste as a kind of banner, and with its case decorated with large naif flowers, soared upward in the old courtyard, a symbolic and eloquent eulogy to frivolity. By creating a magnified model of lipstick, characterized by a fairytale aesthetic, Alessandro Mendini has given a playful image back to fetish, usually associated with turbid magic rituals, offering an explicit invitation to paint one’s lips ruby red.

Il monumento è frutto del percorso che il brand di make up percorre fin dal 1962 per una bellezza accessibile e vicina, per rendere la cosmetica democratica.
The sculpture is eight metres tall and made up of steel cylindres 1,2 metres in diametre, completely covered in digitally printed screen, featuring flowers that evoke nymphs
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Il rossetto Deborah arte della collezione water effect limited edition
Deborah lipstick, part of the water effect limited edition collection

WHERE: Via Festa del Perdono, 7, 20122 Milano

Architect, designer and theorist Alessandro Mendini thought of celebrating the significance of lipstick’s fetish when he created the Monument to lipstick for Deborah, the well-known Italian brand of cosmetics, as part of the annual interior design event, the Salone del Mobile, held in the cloisters of the State University. Hoisted on a wooden pedestal, a giant lipstick, with its vermilion paste as a kind of banner, and with its case decorated with large naif flowers, soared upward in the old courtyard, a symbolic and eloquent eulogy to frivolity. By creating a magnified model of lipstick, characterized by a fairytale aesthetic, Alessandro Mendini has given a playful image back to fetish, usually associated with turbid magic rituals, offering an explicit invitation to paint one’s lips ruby red.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.