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Gem is a newborn fashion brand based on the glitter of gems. Essential shapes are the white sheets of paper on which the Indian embroiderers draw arabesques, applying Swarovski crystals. The idea is by Paolo Battaglia, designer of the brand, who, in collaboration with Antonio Ponte and Camillo Pronti, owners of Asja, a company that for 30 years in India has created embroideries for couture, has decided to try to give the dresses embroidered with gems a contemporary style, wearable in everyday life, to shine even in daylight. The first collection consists of sheath dresses and T-shirts, in white, black and beige, designed to be ideal canvases for those sparkling designs.

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White dress with glittering handmade embroidery signed by GEM
La collezione di Paolo Battaglia è definita da Elle “una collezione dalla preziosità wereable”
A limited edition of garments citing the timeless elegance of “the little black dress"
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Black dress designed by Paolo Battaglia, imbued with floral themes artfully embroidered with careful tailoring

L’ironia gioca la sua parte nel rinnovare l’immagine del ricamo, legato a memorie storiche. L’uso eccessivo e disinibito delle pietre che incrostano gli abiti offre una immagine aggressiva, quasi pop, sgombrando il campo da qualsiasi riferimento etnico o epocale. Gem inaugura una nuova versione scintillante del minimalismo. Gli abiti sono una pelle che asseconda con grazia le forme corporee, inaspettatamente, punteggiate di gemme colorate.

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Paolo Battaglia’s collection is defined by Elle "a collection of wearable preciousness"
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Fantasy, colours, embroidery and subliminal seduction games are the protagonists of the visionary works of GEM

Where: Via Giovanni Battista Piranesi,4 – 20137 Milano

Gem is a newborn fashion brand based on the glitter of gems. Essential shapes are the white sheets of paper on which the Indian embroiderers draw arabesques, applying Swarovski crystals. The idea is by Paolo Battaglia, designer of the brand, who, in collaboration with Antonio Ponte and Camillo Pronti, owners of Asja, a company that for 30 years in India has created embroideries for couture, has decided to try to give the dresses embroidered with gems a contemporary style, wearable in everyday life, to shine even in daylight. The first collection consists of sheath dresses and T-shirts, in white, black and beige, designed to be ideal canvases for those sparkling designs.
L’ironia gioca la sua parte nel rinnovare l’immagine del ricamo, legato a memorie storiche. L’uso eccessivo e disinibito delle pietre che incrostano gli abiti offre una immagine aggressiva, quasi pop, sgombrando il campo da qualsiasi riferimento etnico o epocale. Gem inaugura una nuova versione scintillante del minimalismo. Gli abiti sono una pelle che asseconda con grazia le forme corporee, inaspettatamente, punteggiate di gemme colorate.
Where: Via Giovanni Battista Piranesi,4 – 20137 Milano

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.