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william_hotel_blueroom
Each hall is decorated with large scale abstract works by Engel, painted entirely in the predominant colour of the floor on which they are located.

Located between Bryant Park and Grand Central Terminal, in the shadow of the Empire State Building, the William Hotel enjoys a spectacular location in the centre of Midtown New York. Of exceptional beauty are also the two brownstone buildings that house it, converted to new use through a radical exterior and interior renovation through the work of many hands from the studio In Situ Design, Lillian B Interiors and the artist William Engel. The six floors of the William Hotel are all characterized by different shades which clothe the surroundings, transforming them into works of total art. The corridors leading to the rooms are “buffer zones”, where large abstract paintings created on commission by Engel announce what will be the dominant colour of that floor: blue, pink, yellow, orange, green or teal. The rooms – 33 in all – are the “boxes” with pure white floors, walls and ceilings, decorated with designer pieces chosen with great care such that the dominant nuance remains always clearly distinguishable. This is a new frontier of hospitality, since at The William the customer is free to choose the type of accommodation (deluxe studio, premium, penthouse) but also the colour of the furniture closest to his or her tastes. Or why not, to your mood!

william_hotel_blueroom_sofa
The relaxing atmosphere created by blue and azure in the conversation area of a suite.
william_hotel_blueroom _bed
Sky-blue, ultramarine, shade of blue... All the hues on the palette create a harmonious and relaxing environment.
william_hotel_green
Vitaminic light green for the couch, charming dark green for the wall and the carpet.
william_hotel_red
Floors and white walls are the ideal ‘housing’ for furniture and decorative objects of the same tone. In this case, the choice fell on red and its variations.
william_hotel_fuxia
The larger rooms are also equipped with kitchenettes.

WHERE: William Hotel, 24 E 39th St New York, NY 10016

Located between Bryant Park and Grand Central Terminal, in the shadow of the Empire State Building, the William Hotel enjoys a spectacular location in the centre of Midtown New York. Of exceptional beauty are also the two brownstone buildings that house it, converted to new use through a radical exterior and interior renovation through the work of many hands from the studio In Situ Design, Lillian B Interiors and the artist William Engel. The six floors of the William Hotel are all characterized by different shades which clothe the surroundings, transforming them into works of total art. The corridors leading to the rooms are “buffer zones”, where large abstract paintings created on commission by Engel announce what will be the dominant colour of that floor: blue, pink, yellow, orange, green or teal. The rooms – 33 in all – are the “boxes” with pure white floors, walls and ceilings, decorated with designer pieces chosen with great care such that the dominant nuance remains always clearly distinguishable. This is a new frontier of hospitality, since at The William the customer is free to choose the type of accommodation (deluxe studio, premium, penthouse) but also the colour of the furniture closest to his or her tastes. Or why not, to your mood!
WHERE: William Hotel, 24 E 39th St New York, NY 10016

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.