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Austere and elegant, Vienna is the city symbol of central Europe and is the bearer of a refinement that goes beyond time. In heart of the capital, the Ringstrasse is a tree-lined avenue built in the nineteenth century in place of the old circuit of medieval ramparts. Today, it hosts major landmarks, such as the Staatsoper, the Kunsthistorisches Museum, the Burgtheater and the Rathaus. Right here, in a palace built after World War II, the new Grand Ferdinand Hotel has opened. The entrepreneur Florian Weitzer wanted to create a place that celebrates tradition while looking to the future. The renovation, curated by the studio Atelier Heiss Architects, led to the redefinition of the interiors and to the creation of different areas, designed to accommodate ever-attentive and sophisticated customers, all with different needs.

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The exterior of the Grand Ferdinand. The hotel is in a palace built between 1951 and 1954, and the former seat of the Office for the protection of the Austrian Constitution. The marble facade has been under conservation since 2003.

For this very reason, there are three restaurants within the hotel: the Grand Ferdinand Restaurant specializing in Eastern European fine dining, the Goulash&Champagne, which serves snacks and fast food, the Grand Etage, with a panoramic salon taking inspiration from classic Viennese interiors. It is also interesting that all 188 rooms are diverse. In addition to standard rooms, to the suites and the grand suite on the seventh floor (with a view that sweeps as far as the Giant Ferris Wheel in the Prater), there also two “dorms” with bunk beds for those who wish to travel low budget; they can be booked through the Airbnb platform. The interiors of the rooms fully reflect the philosophy of the Grand Ferdinand, with furnishings that tend towards the classic with decidedly contemporary finishes and shades.

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Ideal for a quick and simple meal, Goulash&Champagne on the ground floor serves beer and hot dishes.
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The Grand Ferdinand Restaurant on the ground floor is furnished with very famous Thonet chairs and enriched with a huge chandelier handcrafted by Viennese Lobmeyer.
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The view of the ring from the terrace.
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Florian Weitzer is confident that "anything you do can be done beautifully, and everything that is built can be built beautifully.“ But he notes, "Beauty is in no way a matter of money, or design, or a creativity competition. It‘s simply a matter of attitude.“
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The rooms, furnished in a domestic and reassuring style, all have a king-size bed and a rainfall shower. In a mix and match of styles and references to different eras, even the glass blocks find their place in an interesting shower cabin.
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An elegant mirror in one of the rooms.
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The suites have an elegant, free-standing bathtub. The dark wood floors, the marble countertop of the basin, the headboard and the decorated frames are a reference to the elegance of the classic.
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In the secret garden there are exotic plants, elegant wrought iron furnishings and stone fountains.
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The Secret Garden in the Grand Ferdinand Hotel.

Where: Schubertring 10-12, 1010 Wien, Austria

Austere and elegant, Vienna is the city symbol of central Europe and is the bearer of a refinement that goes beyond time. In heart of the capital, the Ringstrasse is a tree-lined avenue built in the nineteenth century in place of the old circuit of medieval ramparts. Today, it hosts major landmarks, such as the Staatsoper, the Kunsthistorisches Museum, the Burgtheater and the Rathaus. Right here, in a palace built after World War II, the new Grand Ferdinand Hotel has opened. The entrepreneur Florian Weitzer wanted to create a place that celebrates tradition while looking to the future. The renovation, curated by the studio Atelier Heiss Architects, led to the redefinition of the interiors and to the creation of different areas, designed to accommodate ever-attentive and sophisticated customers, all with different needs. For this very reason, there are three restaurants within the hotel: the Grand Ferdinand Restaurant specializing in Eastern European fine dining, the Goulash&Champagne, which serves snacks and fast food, the Grand Etage, with a panoramic salon taking inspiration from classic Viennese interiors. It is also interesting that all 188 rooms are diverse. In addition to standard rooms, to the suites and the grand suite on the seventh floor (with a view that sweeps as far as the Giant Ferris Wheel in the Prater), there also two “dorms” with bunk beds for those who wish to travel low budget; they can be booked through the Airbnb platform. The interiors of the rooms fully reflect the philosophy of the Grand Ferdinand, with furnishings that tend towards the classic with decidedly contemporary finishes and shades.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.