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Designer Andrea Mancuso and architect Emilia Serra met at London’s Royal College in 2010, after having both finished their degrees in Italy. They founded their design studio, Analogia Project, in 2011. Their approach is based on the analysis of the commonplace, then making it magical by combining traditional craftsmanship with digital technology. They narrate wonderment, applying their eclecticism to a range of diverse projects, including storefront windows, galleries, and product design. Every project is reason to conjure up a new story, experimenting with new depictions and ever-changing materials, daring to use the unexpected to create a sense of awe. Their stand for F.lli Boffi during the 2016 Salone del Mobile was emblematic of this; traditional wooden boiserie was distorted, creating a psychedelic effect.

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Bestiary Console, mirror in steel and ceramic; Bestiary Collection for Camp Design Gallery. Analogia Project, 2016.
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Bestiary Console, console made of steel, wood and ceramic; Bestiary Collection for Camp Design Gallery. Analogia Project, 2016.
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Silver, ceramic cat face. Detail of the Bestiary Console, mirror in steel and ceramic; Bestiary Collection for camp Design Gallery Analogia Project, 2016.
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Bestiary Carpet, made of wool. Bestiary Collection for Camp Design Gallery. Analogia Project, 2016.
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Greeky and Ordini collections , made of ceramic. Analogia Project for Driade, 2016.
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Greeky and Ordini Collections, made of ceramic, Analogia Project for Driade, 2016.
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Rebus Collection, Analogia Project for Fratelli Boffi.
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Analogia Project designed the Salone del Mobile 2016 stand for Fratelli Boffi.

WHERE: Via M. Fusetti 7 20143 Milano

Designer Andrea Mancuso and architect Emilia Serra met at London’s Royal College in 2010, after having both finished their degrees in Italy. They founded their design studio, Analogia Project, in 2011. Their approach is based on the analysis of the commonplace, then making it magical by combining traditional craftsmanship with digital technology. They narrate wonderment, applying their eclecticism to a range of diverse projects, including storefront windows, galleries, and product design. Every project is reason to conjure up a new story, experimenting with new depictions and ever-changing materials, daring to use the unexpected to create a sense of awe.  Their stand for F.lli Boffi during the 2016 Salone del Mobile was emblematic of this; traditional wooden boiserie was distorted, creating a psychedelic effect.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.