22 January 2015
Designer Andrea Mancuso and architect Emilia Serra met at London’s Royal College in 2010, after having both finished their degrees in Italy. They founded their design studio, Analogia Project, in 2011. Their approach is based on the analysis of the commonplace, then making it magical by combining traditional craftsmanship with digital technology. They narrate wonderment, applying their eclecticism to a range of diverse projects, including storefront windows, galleries, and product design. Every project is reason to conjure up a new story, experimenting with new depictions and ever-changing materials, daring to use the unexpected to create a sense of awe. Their stand for F.lli Boffi during the 2016 Salone del Mobile was emblematic of this; traditional wooden boiserie was distorted, creating a psychedelic effect.