When we think of Italian design, we cannot help but immediately go to the masters, those who created iconic pieces, and the longstanding companies who produced them, creating a virtuous relationship that has become the model of Italian style. I would like to address the latest Italian design, going beyond brands to highlight aesthetic characteristics, daring to establish a stylistic definition instead of a disciplinary one. Even in times of globalization, I am convinced that the genius loci leaves an unmistakable fingerprint, and the sum of expression is greatly influenced by a manufacturer’s brilliance. It is not so much a systematic analyzation as considerations governed by emotion. The selection is arbitrary and driven by personal tastes, without pragmatic assumptions, and should be considered an invitation to reflect on contemporary design’s new identity.