7 July 2015
Rodrigo Almeida is part of Brazil’s new generation of designers. Unlike Fernando and Humberto Campana, who collaborate with European brands, Almeida uses styles and ingredients from Brazil’s indigenous culture, a melting pot of Africa and Portugal, to create bold hybrid projects for his own, innovative brand. He is not simply a furniture designer; he considers himself more of a designer of objects, and has been cultivating his personal creative vocabulary since the beginning of his career. He mixes different Brazilian species together as the base of his works, which take on completely new function and significance. His constant search for a unique “language” with which to narrate hybrid cultures reveals exceptional courage, and this vocabulary mixes hints of dialect with refined linguistics. His intentions are to avoid the obvious, designing away from trends and towards timeless pieces that defy any epochal references. This personal approach results in creations that are free of dogma, and destined to be surprising albeit disturbing quotidian objects.